The range
The Four Directions
Each direction is a complete, working page — its own palette, its own type pairing, its own temperament — not a mockup. The three explorations carry a small banner so nobody mistakes them for the live site.
Luminous Editorial
Dawn light as a design system: Fraunces serif headings in deep navy over a warm champagne glow, ruled with fine gold hairlines and a whisper of paper grain. This is the direction the site runs on today.
View the live site Direction twoSky Glass
Frosted-glass cards floating over a gradient mesh of sky blue, periwinkle, and peach, steered by a pill-shaped glass nav that travels with you. Space Grotesk headings and cobalt accents keep it crisp and current.
Walk through Sky Glass Direction threeBold Daylight
The loud one: extra-bold Bricolage Grotesque headlines on bright white paper, electric cobalt against citrus yellow, with hand-drawn marker strokes underlining what matters.
Walk through Bold Daylight Direction fourWarm Craftsman
Handmade and grounded — Lora serif on a linen wash, deep pine and terracotta earth tones, arched shapes and hand-drawn topographic linework. Reads like a well-kept workshop.
Walk through Warm CraftsmanWhy this page exists
This Is How Your Site Starts
Real directions, then a real choice
When I build a small-business website, direction isn't a mood board — it's working pages you can click through on your own phone before committing. You pick the one that feels like your business, and we refine from there. This gallery is that step, done for my own site.