Jordan Florio

Most of this work starts with your existing records — invoices, estimates, time logs, or job reports — to build a picture of what different types of work actually cost versus what they bring in. The goal is to find patterns: service lines that consistently compress margin, estimates that run over, or pricing that hasn't kept pace with costs.

What you get: A written report with specific findings — where margin is compressing, by how much, and what to adjust. Most clients also get a revised pricing reference or markup framework to use going forward.

Process: Typically a few weeks, depending on how organized your existing records are and what data is available to work from.

Before any code gets written, I work through your actual cost structure — labor, materials, overhead, and target margin — so the calculator reflects how your business actually prices work, not a generic formula. The result is a web-based tool your team can use from any device.

What you get: A working, hosted web app — just a link you can bookmark or share with staff. No monthly software fee, no login required to use it.

Process: Depends on the number of service types and how complex the pricing logic is. Most tools take a few weeks from scoping to delivery.

I handle the writing, structure, and technical setup — domain connection, mobile layout, and fast load times. The goal is a site that reads clearly on a phone, loads quickly, and gives visitors what they need: what you do, where you work, and how to reach you.

What you get: A complete, live website — typically a home page, services page, and contact page, plus any additional pages your business needs. You own it outright.

Process: Usually a few weeks, depending on how much content needs to be written and how many rounds of revision are needed.