Workshops & coaching · two hours
Not a lecture about AI — a working session with it. You bring a real task from your business, we set the tools up on your accounts, and you leave with that task done and the habit of doing it again.
The right room
Owners and small teams who keep hearing about AI — from a vendor, a competitor, a kid — and want two useful hours instead of another webinar. No slides about the future. A laptop, your real work, and a tool that earns its keep or doesn’t.
Two hours, one agenda
One rule makes the whole thing work: bring a real task. An email you owe someone, a spreadsheet you dread, a stack of job notes — whatever is actually sitting on your desk. The session is built around working it, not talking about it.
Set up on your accounts
Everyone signed in to a tool on their own device — the one you’ll still have next week, not a demo login. Each person names the task they brought, out loud, so the room knows what done looks like.
First pass, together
We work one task live from the front of the room: what to give the tool, what to ask for, what came back, what’s wrong with it, and how to push back until it’s right. The push-back is the lesson.
Your task, your hands
Everyone works their own task while I move around the room. This is where the generic-answer problem gets fixed person by person — usually the fix is giving the tool the context it never had.
Make it repeatable
The prompts that worked get saved where you’ll find them again — a shared doc, a note, whatever your team already uses — so Tuesday’s win doesn’t evaporate by Friday.
Rules of the road
Fifteen honest minutes on limits: what these tools get wrong, what never goes into them (customer data you wouldn’t email, anything you can’t verify), and which of today’s habits are worth keeping.
Leave with it working
The task you brought is done, on your own account, with the steps written down. That’s the whole promise.
What “a real task” means
Three examples of the kind of task that fits inside a session — small enough to finish in the room, real enough that finishing it matters. Yours will look like your business, not like these.
The notes exist — scribbled measurements, a materials list, what was said in the driveway. The email doesn’t. In a session, the tool turns those notes into a clear, professional quote email, and you learn to correct its tone until it sounds like you.
A working-but-messy sheet — jobs, hours, sales, whatever yours tracks — and a question you’ve never gotten around to answering with it. The tool summarizes what’s in there and answers in plain English; you learn how to check its arithmetic before trusting it.
The glowing review you never thanked, or the unfair one you’ve drafted six angry replies to. The tool drafts a measured response in minutes; you supply the facts and the final word. Works the same for the whole backlog.
These are generic examples of session-sized work, not accounts of past engagements — the point is the shape of the task: notes in, finished thing out, checkable by you.
Just you and the work
Some things don’t belong in a room full of people — your pricing, your customer list, the proposal you’re nervous about. One-on-one coaching is the same bring-a-real-task format, hourly, at your desk or on a call, working directly on the material you’d rather keep private.
It also fits the owner who learns by asking “wait, go back” forty times — there’s no pace but yours. One hour is enough to get a first task working; a few hours across a few weeks is enough to make it a habit you don’t need me for.
Common ground covered
No hype, either direction
I’m transparent about using AI tools where they help me do better work faster. The thinking and judgment are mine.
That’s the same line that’s on my main page, and it’s the whole teaching philosophy too. These tools are genuinely useful for a specific kind of work — drafting, summarizing, reformatting, first-passing — and genuinely unreliable when you hand them the judgment: what to charge, what to promise, what’s true.
So the sessions teach both halves. You’ll leave faster at the work AI is good at, and clearer about the work it isn’t. If a task you bring turns out to be one these tools handle badly, that’s what I’ll tell you — that answer is part of what you’re paying for.
Plain numbers
Group workshop
$25–$75 per attendee
The two-hour working session for a team or a room of owners. Where in the range depends on group size and how much preparation your setup needs — quoted before anything is booked.
One-on-one coaching
$75–$200 per hour
Hourly, scheduled around your week. Rate depends on scope — a setup-and-first-task hour sits at the low end; working through your own business documents and workflows sits higher.
Sessions use mainstream, publicly available AI tools on your own accounts — I don’t resell software or take referral fees from any tool I recommend. Nothing from your business is retained by me after a session beyond what you ask me to keep.